About Us

In early 2024, after almost 30 years, we changed the name of our flagship product. We have always desired for our products to carry a name that truly represents the product. Combining the key properties of our signature product led to the name aulief: it’s our gold standard for pain relief, using nature’s healing power.
Our History -+

Our Beginnings & Signature Product

Founded in 1995 with the name China-Gel, aulief was originally formulated by a renowned Physician. aulief is a thoughtful combination of seven time-tested herbs, used in traditional medicine for centuries to soothe aches and discomfort. This proven combination is designed to stimulate the body’s natural healing abilities: reducing pain and inflammation, lessening discomfort, and enhancing healing. With the cooling power of menthol working in harmony with the gently warming camphor, aulief provides an ideal cool-to-warm sensation to help relax sore muscles and joints. Its deep penetrating properties provide almost instantaneous relief from pain and discomfort. Unlike (topical) NSAIDs like aspirin, ibuprofen, and diclofenac, aulief is made up of natural components derived from herbs.

Additional Products

Through feedback from our medical professionals, athletes, and people like you, we have added two additional products. aulief Gold is our blend of seven organically sourced herbal extracts which naturally provides powerful relief. With aulief Gold, you will experience a gentle and warm feeling of relief. Therapy Creme is an herbal-enhanced emollient developed for healthcare professionals. This cream combines our seven herbal ingredients and arnica to generate a cooling and comfortable sensation with a subtle herbal scent. The non-greasy formula offers excellent glide, which makes it ideal for instrument-assisted soft tissue mobilization (IASTM) and manual therapy. It also allows practitioners to apply kinesiology tape without wiping or cleaning the skin.

Where can you find our products?

We are excited to share that in 2024 we will resume sales in Canada. This brings us one step closer to our goal of making our products accessible to more people around the world. We look forward to reaching new communities that can benefit from our products.

Our products can be found in renowned hospitals and healthcare centers, in locker rooms of professional sports teams, in the backpacks of Olympic athletes, and in world famous yoga studios, spas and wellness centers. We strive to deliver superior products that endorse healthy lifestyles for people globally, as we believe that living without pain permits people to fully embrace life.